imagine YOur brand
20,000 SF of beautiful retail storefronts, 30 furnished historic apartments, and 2 acres of concert-ready outdoor event spaces.
All at the doorstep of the 2026 FIFA World Cup™ Atlanta Stadium.
steps from the FIFA world cup™
Why South Downtown atlanta
Just a 5 min walk to Atlanta Stadium, and only a 15 min MARTA ride from the ATL Airport, South Downtown is surrounded by 10 square blocks of restaurants, bars, pubs, shops, art and entertainment.
Close to everything
Millions of visitors
8 matches across 5 weeks, including a Semi-final, will bring high-spend international travelers and superfans — and they'll all be right here at your doorstep.
Unique, Boutique, Local. South Downtown is Atlanta’s original Downtown—historic brick facades, restored interiors, and a curated mix of local operators. A place where global brands can plug into the real culture of the city.
Like nothing else
YOUR BRAND. STEPS FROM THE STADIUM. YOUR BRAND. STEPS FROM THE ACTION. YOUR BRAND. RIGHT ON THE WORLD CUP’S DOORSTEP. YOUR BRAND. CLOSER THAN THE CROWD. YOUR BRAND. THIS CLOSE TO THE WORLD CUP. YOUR BRAND. INSIDE THE WORLD CUP FLOW. YOUR BRAND. WHERE THE WORLD CUP WALKS. YOUR BRAND. NO BRAND GETS CLOSER.
YOUR BRAND. STEPS FROM THE STADIUM. YOUR BRAND. STEPS FROM THE ACTION. YOUR BRAND. RIGHT ON THE WORLD CUP’S DOORSTEP. YOUR BRAND. CLOSER THAN THE CROWD. YOUR BRAND. THIS CLOSE TO THE WORLD CUP. YOUR BRAND. INSIDE THE WORLD CUP FLOW. YOUR BRAND. WHERE THE WORLD CUP WALKS. YOUR BRAND. NO BRAND GETS CLOSER.
The World Cup matchups are set, the countries are confirmed, and the fan surge is officially on the way. South Downtown sits on the stadium’s doorstep — the path every supporter, visitor, and delegation will walk. Secure your space now before the best spots are gone.
available opportunities
South Downtown offers over 2 acres of parking lots perfect for fan experiences, concerts, pop-ups, and large-scale activations. With excellent proximity to the stadium, these outdoor sites capture nonstop foot traffic before and after every match.
Outdoor Activations
Historic storefronts and renovated interiors give brands a unique, authentic Atlanta backdrop for merchandising, hospitality, or themed experiences. High-visibility locations along primary pedestrian routes ensure steady engagement throughout the tournament.
Retail Spaces
A dedicated block of 30 furnished corporate apartments gives brands a ready-made headquarters during the World Cup. Perfect for housing full crews, executives, media teams, or global staff within walking distance of every match.
Residential Basecamp
From building wraps to district takeovers, South Downtown offers high-impact signage and branding opportunities in full view of fans moving to and from the stadium. These placements deliver massive visibility and a powerful city-stage presence. The sky is the limit!
Sponsorship & Signage
SPACE IS LIMITED - CONTACT US today!
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Show vs. Tell is our monthly email for friends, neighbors, and supporters of the South Downtown neighborhood.