Norcross Residents Tour South Downtown Atlanta's $140 Million Revitalization Project
June 7, 2026
Norcross residents drove down I-85 on June 4 to see the ongoing transformation of 10 blocks in South Downtown Atlanta into an open-container district in time for the FIFA World Cup.
Atlanta Ventures owns 56 buildings across 16 acres in the city's historic downtown, and is in the process of completing phase one construction. While everything may not be finished and open before Atlanta's World Cup games, a couple of blocks are ready to welcome thousands.
"After the World Cup, we'll be leaning into our downtown workers, students, residents, visitors and curious locals to continue the support," Birdsong wrote. "Until then, we are savoring each day and every exchange as we realize this is a generational endeavor, that just so happens to align with a world-renowned event."
